Best Omni-Channel Retail Practices For Holistic Marketing in 2015
Omni-Channel practices are essential for a quality shopping experience in 2015. If shoppers notice a disconnect between your online and in-store presence, they could abandon your product or website all...
View ArticleFacebook Product Ads: A Retailer’s Guide To Facebook Advertising
Facebook Product Ads: A Definitive Overview In February, Facebook hit the ground running with the announcement of Facebook Product Ads including their multi-product ad feature, a development that will...
View ArticleHow to Install the Facebook Conversion Pixel & Track Your Ads Across Devices
What is Facebook’s Conversion Pixel? Facebook’s conversion pixel allows retailers to monitor the actions shoppers take after clicking on their ads across devices including mobile, tablets and desktop....
View ArticleHow to Drive Retail Conversions on Facebook [CPC Strategy Webinar]
Proactive Strategies to Leverage Facebook: To drive retail conversions on Facebook, retailers must understand how to leverage the social media platform’s vast and growing capabilities around audience...
View ArticleFacebook Advertising Tips: 10 Course Questions Answered
Facebook Advertising Tips To drive retail conversions on Facebook, retailers must understand how to leverage the social media platform’s vast and growing capabilities around audience targeting. Earlier...
View ArticleFacebook Dynamic Product Ads Live in Power Editor
Facebook Product Ads Live in Power Editor: The newest features of Facebook’s Dynamic Product Ads are now available in Power Editor, an advanced tool that helps businesses manage multiple campaign ads....
View ArticleHow to Set Up Facebook Business Manager – For Retailers
Benefits of Facebook Business Manager: Facebook Business Manager allows retailers to manage all their users, ad accounts, and Pages in one place. Facebook Business Manager also helps retailers control...
View ArticleFacebook for Retail – How to Create the Best Facebook Ads
Creating the Best Facebook Ads Using Facebook Ads helps retailers reach their local and extended audience, everyday and everywhere. Facebook advertising is a must have for any business or brand trying...
View ArticleHow to Set Up a Facebook Product Catalog & Upload a Feed
Facebook Product Catalog Set Up for Retailers: Now that Facebook Dynamic Product Ads are live in Power Editor, retailers who want to take advantage of Facebook Advertising will have to set up Facebook...
View ArticleHow To Set Up & Promote Facebook Dynamic Product Ads – Course
Strategies For Retailers to Engage in Facebook’s New Marketing Program Facebook’s latest product advertising program could lead to groundbreaking revenue for retailers thanks to their advanced...
View ArticleInstagram & Pinterest Buy Button: Empowering Retailers With ‘Action-Oriented’...
Instagram Buy Button: Instagram has become one of the largest social media platforms, gathering more than 300 million users in less than 5 years. Thanks to Instagram’s recent announcement to begin...
View ArticlePinterest vs. Facebook Buy Buttons: New Study on 80,000 Brands to Determine...
Pinterest vs. Facebook: The Results In the first five months of the year, leading commerce intelligence data provider, Jirafe found that Facebook is the dominant source of social traffic and revenue...
View Article20 Questions On How To Set Up & Promote Facebook Advertising- Answered
How Retailers Can Engage in Facebook’s New Advertising Program From awareness to purchase, retailers can cater to the user’s journey through a variety of targeting options thanks to capabilities of...
View ArticleThe Retailer’s “Must Have Facebook Custom Audiences Cheat Sheet”
What are Facebook Custom Audiences? Custom Audiences allow retailers to reach customers they already know with ads on Facebook. They can upload a list of email addresses or phone numbers (at least 20...
View ArticleHow to Set Up Facebook Dynamic Product Ads
Dynamically Promote Your Products on Facebook Since the announcement of Facebook Dynamic Product Ads, retailers are attempting to integrate their previous marketing strategy with Facebook’s latest...
View ArticleFacebook Advertising Announces 2015 Upgrades
Facebook Advertising Announcements Facebook continues to fine tune their advertising platform with the latest announcement of several new upgrades including lead generation ads, equal ad distribution...
View Article20 Facebook Advertising Tips for Retailers – 2X eCommerce Interview
CPC Strategy’s Senior Retail Search Manager Stephen Kerner was recently featured on 2X eCommerce to discuss Facebook eCommerce strategy. 2xeCommerce.com is a blog dedicated to ecommerce and...
View ArticleFacebook Dynamic Product Ads Introduces Cross-Selling & Conversion Optimization
Facebook Dynamic Product Ads: 3 New Features Soon Facebook Dynamic Product Ads will offer ecommerce advertisers more flexibility and functionality to drive sales across all devices. In the coming...
View ArticleFacebook Updates Pages With New Shop Section For Retailers
Facebook Updates Pages: Shop & Services Facebook recently announced the addition of two new sections for retailers with Facebook Business Pages including “Shop” and “Services”. According to...
View ArticleFacebook Shopping Feed: New Testing For Retailers
Introducing a Facebook Shopping Feed Facebook is now testing a new shopping feed with the goal “to make it easier for people to discover relevant products on mobile while also driving results for...
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